New Blood Entry — Time Capsule
Award: Yellow Pencil
21GRAMS / 2022
Neurological disorders like dementia and Alzheimer's disease can change a person drastically. In many cases, a person with a neurological disorder can become aggressive, mean, entitled, and annoying.
So how do we help people who care for their loved one to prioritise their own health?
By letting their loved one care back, and prove that it's what they would have wanted.
What did the judges have to say?
"Extremely emotional and powerful idea that creates a true and meaningful human connection between those receiving care and those giving it. This would make any caregiver consider their own well-being."
Niels Sienaert, Head of Brands, FCB Chicago