New Blood Entry — Raise Your Fan
Award: Yellow Pencil
The Case for Her & Refinery29 / 2021
The ultimate cliché when it comes to menopause is the picture of a woman fanning herself, having a hot flash. The only symptom menopause is usually reduced to and the one they are most often ridiculed for.
We believe that in order to break a taboo, you have to own it. To reclaim all the prejudice that society adheres to it.
We proudly present ¨Raise Your Fan¨.
A collection of hand fans to show the wide array of symptoms and experiences menopause can entail, from different artists’ perspectives.
A disruptive launch, infiltrating both politics and mainstream media, to condemn menopause’s absence from it and reach people from all ages and genders.
A movement for the menopausal to reclaim the hand fan as a symbol of empowerment and turn fanning into an act of vindication.
-
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
What did the judges have to say?
"Raise Your Fan is my favorite in terms of the idea that has the potential to create a global movement. The video montage was executed brilliantly, they were let down on the fan posters by using only Caucasian hands. It would have been great to see a diverse set of hands though I know in their video they did put an illustration of a diverse group. The idea has the ability to live on further than just a campaign, I love how it's empowering the cause. Simple yet so effective!"
Sabina Begum, Creative Director, UK & Europe, Noisy Beast
"Raise Your Fan was a great idea."
Neville Shah, Executive Creative Director, Ogilvy & Mather
"This entry could be a campaign that takes flight globally! Hot flashes (flushes), sexual health and expression are the physical manifestations of menopause most often discussed and lamented. The diversity of folx raising a fan to increase menopause awareness could be amazing and it including the art of women or femmes identified people is a plus."
Omisade Burney-Scott, Creator/Curator, Black Girl's Guide to Surviving Menopause