New Blood Entry — Let's Talk about Eggs
Award: Yellow Pencil
The Case for Her & Refinery29 / 2021
As a 21-year-old woman, I didn’t know that I’m born with all my eggs which means they can “run out” and I’m not the only one. I understand menopause can be overwhelming and isolating especially with a mum currently in the stages of perimenopause. I created this campaign for her and to see the taboo subject from a new perspective by taking it to the one place everyone goes; the shops. Let’s talk about eggs is a friendly reminder to all genders and ages to start the conversation and be educated on the topic of menopause.
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What did the judges have to say?
"I loved the three final Yellow Pencils we picked. What was so brilliant about Let's Talk About Eggs - it removed the negative notion of 'women losing their eggs and time’s ticking' to bring awareness and conversation. It's such a simple way to bring that conversation to your everyday shopping. I found the design execution brilliant and inviting, I can definitely see this in stores sparking numerous conversations."
Sabina Begum, Creative Director, UK & Europe, Noisy Beast
"Lets Talk About Eggs really looked at it differently and brought the conversation home."
Neville Shah, Executive Creative Director, Ogilvy & Mather
"Fantastic idea that makes a medical truth around menopause an interesting point of conversation accessible via a place we all go to...the market."
Omisade Burney-Scott, Creator/Curator, Black Girl's Guide to Surviving Menopause
"Lets Talk About Eggs would make info available to a huge number of people."
Clare shepherd, Nutritional Therapist, YourNewLifePlan