New Blood Entry — Km 0

Shoppers demand more sustainable productos from supermarkets. One of the ways to be more sustainable when shopping is to choose local products. Buying local products reduces transport pollution, which has a direct impact on climate change.
We can't take the supermarket to the garden but we can take the garden to the supermarket.
Supermarkets will have an exclusive garden where customers will be able to pick fruit and vegetables first hand. The garden will be a mini-exhibition of where the products really come from.
We will take the movement to the digital world by introducing seasonal products in apps where people search by proximity. The fruit or vegetable appears as if it were just another product.
The change to avoid a major disaster is in our hands so every little helps.