New Blood Entry — Spotify Moments

The challenge set was to create a new feature that encourages users to soundtrack and share their lives through the Spotify app, increasing both personal and social engagement.

Music plays a prominent role in our everyday life. Whether it is for enjoyment or distraction, we listen to music from early in the morning until late at night. Music has also been identified as playing a key role in the construction of autobiographical memories.

Through harnessing this connection between music and memory, Spotify Moments provides users with a personalised archive of music moments, enabling them to relive their favourite memories through song. Users can add comments, images, and even friends to their moment, creating a truly unique social and personal experience.