New Blood Entry — Super-Fan Badges

The Super-Fan badge is a reward feature integrated within the Spotify app based on the amount of time every user listens to an artist. Each badge unlocks an artists page with exclusive content and is earned by reaching the top 1% listeners of an artist.

The Super-Fan badge enriches the listeners experience, strengthens the idea of community and the user-artist relationship, it’s personal and provides a source for the fans to connect with new artists through friends and users.

Posting achievements on social media stimulates cross-platform exchanges and allows listeners to share with the world the artists that means the most to them.