New Blood Entry — Spotify Mixtapes
Award: Yellow Pencil
Spotify Design / 2021
Mixtapes have always been the most personal way of sharing
music, allowing people to create a unique musical experience
with more love and care than a simple playlist.
Spotify Mixtapes enpowers users to get creative with their
music, giving them the freedom to play and express themselves,
and share their creations intimately with one person or publicly
with everyone.
What did the judges have to say?
"This was my favourite entry. Whilst it spoke to a niche audience, the idea, narrative and design language were all well considered and executed, and ticked the I-wish-I-had-thought-of-that box for me."
Sheetal Schofield, Associate Creative Director, Beyond
"A very well executed idea targeted to users that want to take playlist building to the next level. The simplicity and execution of the interface really stood out. Can't wait for this feature to be released. Come on Spotify, let's make it happen.– Pieter Nijs"
Pieter Nijs, UX Director, Mortierbrigade