New Blood Entry — Quotey

Many users around the globe listen to Spotify's content but they aren't sharing it outside the app. How can we make them share it in a fun way?

From t-shirt prints to flirty chat openings, quoting any song boosts our communication skills. Keeping in mind that iconic song phrases make us sound cooler, we found a way in which Spotify can highlight these quotes and let them flow to other channels.

We'll redefine communication by transforming these iconic quotes into banners that'll link users to discover more of Spotify. Using the power of words to hijack the system and make people promote us in their everyday lives while bringing more traffic to the platform.