New Blood Entry — Spotify Snippets
Award: Yellow Pencil
Spotify Design / 2021
Spotify Snippets offers a new alternative to gifs, emojis, and stickers. They allow you to share 10-second fragments of songs or podcasts across social media platforms.
What did the judges have to say?
"A really simple idea that you could see the brand instantly implementing."
Sheetal Schofield, Associate Creative Director, Beyond
"This was a big ‘wish I’d thought of that’ idea amongst the judges. A great idea, very thoroughly executed with excellent design. It was a good ‘big idea’ supported by excellent supporting designs and ideas - which made it a very worthy Yellow Pencil winner. Well done!"
Ellen Turnill Montoya, Creative Director, Anyways Creative Ltd.
"Why doesn't this feature already exist? It's one of these ideas that keeps everyone wondering why nobody has thought of this before. The idea was very well executed and presented in such a way that everybody understands the concept and mechanism immediately."
Pieter Nijs, UX Director, Mortierbrigade