New Blood Entry — Penguin Backstories

Chaucer just doesn’t hit like he used to. Because Chaucer has nothing to do with the content kids are consuming these days. But the kids aren’t apathetic—in fact, if something strikes their fancy, they’ll stop at nothing to absorb everything about it. That includes boys, who typically fall behind in reading more than any other group of kids. What content are boys consuming? Video games. What do video games use to create their immersive worlds? In-game books. Penguin Backstories is an opportunity for Penguin to license their books to game studios and make books relevant to the stories they love.