New Blood Entry — Read Because You Watched

Reading amongst children and young people is in crisis, with 1 in 3 saying that they can’t find things to read that interest them - hardly surprising when the school curriculum is full of books from the same old authors.
So if you’re young, where do you find books that are relevant to you? Well, there is one place where children and young people are being exposed to more and more diverse content.

Netflix.
So we thought, what if we could recommend a book based on what we watched?

Introducing, Read Because You Watched.

We’ll be linking Penguin books to hot Netflix shows, using the power of the Netflix algorithm to recommend Penguin’s diverse authors to a whole new generation who otherwise may not have been exposed to them - in a way they trust.