New Blood Entry — French Style
Award: Wood Pencil
Grey Poupon / 2021
The challenge was to refresh Grey Poupon's brand identity to appeal to affluent millennials in the USA, but without changing the current logo or bottle shape.
I started this project with different ideas focusing on illustration, but none of them were bold, they were all very safe. I reread the brief and saw that Grey Poupon is 'French style' mustard, and realised I could use the idea of French high fashion within my work.
The key inspiration to this brand refresh concept was the idea of famous French high fashion, French style, and showing that Grey Poupon isn’t for boring people.
