New Blood Entry — Fossil Focus

How to help 18–24 year olds make time with Fossil? And why wear a watch when you can just check the time on your phone?

The thing is, checking the time on your phone often leads to procrastinatory phone use which is especially common within young people. This results in feeling guilty, less productive and wasting time.

Fossil Focus encourages people to wear a Fossil watch and use the tin to lock their phones away, avoiding distractions when they are completing an activity. As a reward, Fossil will award them with points to redeem, the longer they can concentrate without checking their phones the more points they get.

This concept idea aims to support young generations and what they’re passionate about, helping and encouraging them to achieve.