New Blood Entry — Fossil Digs Deep
Award: Graphite Pencil
Fossil & MSL / 2021
The crazy pace of life and question of “what’s next” often leaves Gen Zs with so much to do and achieve, causing them to lose sight of themselves and their dreams for the future.
By transforming Fossil’s iconic tins into Time Capsules and empowering Gen Zs throughout the next 5 years with an exclusive Five Year Club, Fossil will get Gen Zs to dig deep – to remember who they are, and what they’re made of.
