New Blood Entry — Beerlingo
Award: Wood Pencil
Duolingo / 2021
SITUATION:
Young people, they always have an excuse not to learn another language, especially when their routines overshadow their desire to learn.
INSIGHT:
Science confirms: Alcohol makes us speak other languages better. This has the disinhibiting power over our brain, thats help us to eliminate that feeling of fear or anxiety, when we start a conversation in other language.
–SCIENCETIMES.COM-
IDEA:
We created Beerlingo, a collection of 6 different beers that inviting young people and redirect them to a language lessons on Duolingo app, with 6 different beer flavors.
