New Blood Entry — Singalingo
Award: Wood Pencil
Duolingo / 2021
16-22 year olds across the world are ardent fans of international artists and their music - even if it’s not in their native language. As long as they’re humming the tunes and singing the hook, Duolingo thought why not teach them the lyrics. To do so we partnered with some of the most iconic and popular musical artists across the world and got them to teach the language.
Using deep fakes and promotional ads we can get the audience to the app. Furthermore, we gamify the course to incentivise learning. At every level one unlocks rewards like spotify premium, merchandise and even a chance to learn from the musician themselves. We get the universal language of music and teach you the language of your choice.
