New Blood Entry — DuoMusic
Award: Wood Pencil
Duolingo / 2021
16 to 22-year-olds listen to music a whole lot, especially on their commute to school. Music is a tool through which young people can fit language learning into every nook and cranny of their daily routine. How can Duolingo use music to provide language learning opportunities? The solution is a brand partnership with Spotify that seamlessly integrates artistic interests and language education.