New Blood Entry — Cooking up 100 Years of Magic

Cooking is affordable and comes with physical and mental health benefits, therefore we want to encourage 16-30 year-olds to learn how to cook. By creating a website that provides 100 recipes for 100 years of Disney, it will inspire people to create food found in their favourite movies, TV shows and theme parks. The focus of the campaign will be on social media, gaining public attention through advertisements and making a space for people to share their creations using #cookdisney100 . The advertisements will be in the themes of 90s and 00s movies and shows, across all Disney franchises, appealing to a wider audience and making people feel nostalgic. The campaign will be aimed at the UK market.