New Blood Entry — 100% BEEP

Millennials don’t trust advertising. They certainly don’t trust fast food, but Burger King has something REALLY important to say. Their menu is now 100% real.
Three audio ads follow a day-in-the-life of Burger King fan, Pete, who tries to tell people the news.
But, he’s being beeped, and he’s not happy about it…
Digital posters and social media give people the chance to fill in the beeps. We know that we’re opening ourselves up to a world of angry trolls and cheeky smart-boys here, but Burger King has never been known to shy away from the heat. In fact, we encourage it.
Those who can resist being crude and use the words “real”, “fresh” or “natural” are rewarded.
People get involved with the campaign and our message stays fresh in their heads for the next time their tummies rumble.