New Blood Entry — Far Out and Away

We created a visual identity for Audible, an audiobook and podcast platform. We were asked to specifically design for a fantasy/adventure audiobook called "The Faraway", with a target Audience of 18-34 year olds without kids, who are looking to escape.

Our most complex challenge was designing a visual identity for a relatively vague synopsis. Because of this, we had to keep our visuals broad and metaphorical, portraying themes of imagination, surrealism, duality, and the subconscious through an artistic lens. Overall, we created a visual identify that portrayed a young male subject, who is unraveling, This portrayal reveals the subject is entwined in his own mysterious thoughts and daydreams, attempting to discover a human truth through his fantasies.