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New Blood Entry — One of the Locals: Just Can't Find the Words...

Award: Wood Pencil

audible / 2021

This Audible Original, One of the Locals, podcast identity focusses on the hidden gems of language learning and travel. Empty nesters who are using their newfound freedom to travel will be immersed into new languages through the relatable feeling of when you ‘just can’t find the words to say…’

Research into untranslatable phrases (i.e. Age-otori (Japanese) the feeling of looking worse after a haircut) underpins the visual language, a typeface inspired by the nuances of different language scripts. Relatable situations and feelings make the idea of language learning more accessible.