New Blood Entry — The Faraway
Award: Yellow Pencil
audible / 2021
The work aims to merge idea, narrative, diversity，fluidity story structure, with the character and storylines, synthesized into a seamless experience for the user across different platforms.
Gender neutrality is key to the characterization and story composition, one that nobody is excluded. This important factor is emulated in the treatment of imagery, 2dimensional, 3 dimensional whilst referencing genre and style from the 1980s 1990s, and 2021. Particular scenes aim to engender a fantasy world for Daniel and visitors that include human behavior undertones.
What did the judges have to say?
"Original idea, inclusive, unexpected illustration style."
Hazel Oguz, Graphic Designer, Here Design
"The approach and concept to use 2D illustration with 3D imagery is unique, striking and well thought out."
Natalie Chen, Senior Designer, Hodder & Stoughton
"Absolutely outstanding work. An incredible mix of 2D and 3D approaches. Refreshingly original. Well thought through in terms of how it extends into other media and, all in all, just an exciting piece of design to feast one’s eyes upon."
Matthew Parker, Director, Brand Marketing, Audible