New Blood Entry — The Nail Tech Cancer Check
Award: Wood Pencil
21Grams / 2021
BlackandBrownSkin and 21Grams want to spread awareness about skin cancer in People of Color, by communicating directly to nail technicians in the United States. This is the perfect place to start the campaign, because over 20 million Americans get their nails done more than 4 times a year. Our goal is to educate and empower nail techs to spot the signs and encourage their customers to seek a second opinion by a dermatologist.
Introducing the Nail Tech Cancer Check.
What did the judges have to say?
"The Nail Tech Cancer Check was a brilliant idea, researched and produced to an excellent standard, with amazing attention to detail and great, original insights."
Josie Tucker, Creative Director, Adapt