New Blood Entry — Protect Your Pride
Award: Wood Pencil
21Grams / 2021
A combination of low public awareness and melanomas being hard to spot on dark skin has created a deadly myth that black people are immune to skin cancer. Our campaign to stop the late and fatal skin cancer diagnoses starts in local barbershops, beauty salons, and nail spas. These spaces are perfect to start the conversations needed to raise awareness and beauticians who are experts at spotting fine and small details. We created both a poster series and a microsite to save lives. The posters will call out the myth that dark skin isn't affected by cancer and direct people to our microsite, Black Shieldings. People will use our microsite to log and track any signs of melanomas with pictures taken by their beauticians.
