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New Blood Entry — Circle of Energy

Award: Wood Pencil

YULA / 2020

Yula is an all-natural energy drink; this very fact itself sets it apart from competition. It’s well-suited to the fast yet mindful lifestyles of young professionals who care about the ingredients and the impact on nature. We want to introduce Yula as an invitation into the natural circle of energy. What Yula borrows from nature shall be returned back by those who consume its energy. Thus, energy is neither created nor destroyed; it is simply transferred.