New Blood Entry — Ingredients You Know
Award: Wood Pencil
YULA / 2020
We live in an era where 18-28 year olds question, actually google, everything that they are told by brands; they value honesty.
This is no different for ingredients included in their foods and drinks. They want to be able to trace the origin of ingredients, especially in this environmentally conscious time. They favour ingredients that are natural and organic over ingredients that you can’t even pronounce and that are made in a lab. This copy led campaign shows that YULA use ingredients you know, so you don’t have to worry about what you are putting into your body.
