New Blood Entry — Lego Gamebuild
Award: Yellow Pencil
The LEGO Group / 2020
The challenge is to ignite an interest in Lego among teenagers. To speak to this group, you must use their language. And their language is video games. Lego GAMEBUILD lets teenagers use Lego to design mods for their favorite video games. The winning Lego builds are converted into limited edition game mods that all fellow gamers can then access. They’ll have the power to rebuild the gaming world.
