New Blood Entry — Speak Your Truth

Teenagers have shifted from making traditional high school memories to starting groundbreaking movements. Signs for prom-proposals and senior night have transformed into Global Climate Strike and March For Our Lives posters. LEGO gives teenagers the tools to spark change by using their voice. We’re encouraging teens to swap flimsy paper posters for sturdy LEGO signs so they can speak their truth. Our campaign unfolds online and offline to inspire teens to use LEGO bricks in a new way.