New Blood Entry — Operation-O
Award: Wood Pencil
The Case For Her & Teen Vogue / 2020
The Operation-O campaign will seek to normalise conversation on female pleasure, because society makes it difficult for women to learn about personal sexual pleasure. The Operation-O campaign will facilitate self-exploration by creatively using an interactive and entertaining in-browser game, featured on the Teen Vogue website. It will allow young girls to learn useful and interesting facts about sexual pleasure, and consequently put the Power of Pleasure into their hands. The in-browser game will be promoted through an integrated campaign via the relevant Teen Vogue channels.
