New Blood Entry — Huddle by Penguin
Award: Wood Pencil
Penguin / 2020
Huddle is an interactive platform designed to connect readers around the world. Readers choose one of five curated books and take a short quiz about their reading habits. Penguin uses the quiz results to match readers with a like-minded Penguin Pal so that they can interact, share thoughts and stay accountable over the course of the book. By putting the focus back on connection, Huddle brings back the emotional benefits of reading and truly heightens the readers’ experience – both on and off the pages.
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