New Blood Entry — The Boundbox by Penguin
Penguin / 2020
It’s no secret that social media and binge-able TV shows have caused attention spans to dwindle. Studies show that those aged 18-30 tend to see their already minimal free time better spent in front of a screen. Now, more than ever, a daily reading habit is viewed as a chore instead of an exciting escape to another world.
With the new Boundbox, a series of monthly subscription boxes, Penguin will inspire readers to further curate their entire reading environment with a set of immersive products that bring out the detail of every page and jumpstart a reclaimed love for reading.