New Blood Entry — #GirlsDontDrop
Award: Wood Pencil
Nike / 2020
63% of schoolgirls in the U.K. admit they drop out of sports when their friend does. This is because of a lack of motivation, transportation, support. Nike #GirlsDontDrop is a membership program that rewards girls for helping other girls to play sports. This can be done by playing sports together, cheering for their games, carpooling together, and more! In return, they win reward points for helping other Nike plus members. Top 3 members with most points will also win sponsorship from Nike. Through this, we created a community of girls to be there for one another, when no one else does.
