New Blood Entry — Nike Girls Club
Award: Graphite Pencil
Nike / 2020
There’s a Nike Training Club, a Nike Running Club. Now there’s a Nike Girls Club, a brand-new team of ambitious girls taking over London. As an extension of the Nike Plus Membership, Nike Girls Club is a judgement free collective, getting real girls back in the game. Nike is teaming up with the all-girls sports clubs of London inviting girls to become a Nike Plus Member and unlock access to free trial sessions at their local club. No influencers, no celebrities. Nike girls club is promoted by real girls and real people.
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