New Blood Entry — Golden Hour

As a generation we’ve never been more connected yet never felt further apart. Aperitivo, pre meal drinks with the ones that matter most to us, as the sun goes down. Spending time with friends and being out in the sun reduces depression and brightens moods.

The sun is the traditional way of telling the time. As the sun sets below the horizon during Aperitivo, the main drinking occasion for Martini, the sky is filled with colour. Collectively, Martini products create a sunset. Telling time via the sun to indicate ‘Martini Time’. Keeping tradition and friendships alive with Martini.