New Blood Entry — Complex ideas simpy explained.

The brief was to come up with an illustration-focused solution that could help to diversify HSBC from its competitors whilst underlying at the same time what they stand behind as a brand.

Airports were outlined as main areas to advertise at. The following solution showcases an illustration style that would help HSBC to get rid of the surrounding visual noise and to catch ones’ eyes because of its bold colors and overall simplicity. Moreover, cueing it to the previously established by the brand layout would make it easier for its customers to recognize who the sender of the message is.