New Blood Entry — Land-Markers

To promote HSBC’s brand values we’ve created a graphic campaign that highlights the importance of inclusivity.

As it happens, the most prominent national landmarks all over the world were designed by foreigners. Architects, designers, and artists traveled thousands of miles to help create what we now recognize as emblematic structures of national pride.

By telling the story of how some of the most iconic landmarks were made, we showed that when cultures unite, creativity breaks boundaries.

This campaign illustrates international collaboration and honors the Land-Markers: travelers that make the world, their world.