New Blood Entry — Disabled not displeasured
Durex / 2020
15% of the world’s population has a disability and these people are often overlooked when talking about sex. Humour makes even the hardest subjects easier to talk about. For this campaign, Durex teams up with comedians with a disability to borrow two of your condoms, which comes down to 15%. In your package, you find a message from a comedian with a disability. Online they will make a statement about this topic in their own hilarious way. We empower a community to start a light-hearted and fun conversation about the thing we all love.