New Blood Entry — #talkdisabilitytome

The challenge set was to create a Durex campaign fighting for empowerment of disability.

Dirty talk could be considered one of the most inclusive parts of sex, it’s non-penetrative and anyone can use it. We need to start tackling the issue around sex and disability with attitude. Disabled people want to be empowered, not sympathised. They want society to recognise that they can also have sex and enjoy it too without being asked inappropriate questions or have assumptions made on behalf of them.

Inspired by the phrase ‘talk dirty to me’, the Durex campaign #talkdisabilitytome was created. Playing with provocative language, Durex calls out society's misconceptions with attitude, using dirty talk to catch eyes and provoke the minds of society.