New Blood Entry — Whopper Rescue
Award: Wood Pencil
Burger King / 2020
Whooper Rescue. Order a flame-grilled Whopper by scanning your burned food.
INSIGHT:
Burning food is quite common, especially when you are young and don’t have that much experience behind the grill.
IDEA:
Flame-grilled is way better than burned.
So, for those who burned their meals, Burger King will give a free Whoppers.
HOW?
Allow the Burger King app to open your camera, scan the burned food with image recognition, and get your Whopper.
