New Blood Entry — Whopper Lovers
Award: Yellow Pencil
Burger King / 2020
Love is only a swipe away for your average tech-savvy Gen Zer, where romantic interaction takes the form of instantaneous online communication on apps like Tinder.
When it comes to first dates, food is a bonding tool we use to calm our nerves. A discussion about the food you're eating can often serve as a handy icebreaker. That means a trusty Whopper has the potential to become a catalyst for love.
The dreaded delivery time on the Burger King app will be replaced with an experience to match up young lovers across the UK.
