New Blood Entry — Fuelled by Flames
Award: Wood Pencil
Burger King / 2020
Solar power is a technology that is growing fast across the world but yet to be harnessed by big brands.
What if we could use fire to deliver the very burgers that are flame-grilled. How? By channeling the power of the biggest fire there is. By channeling the power of the sun.
We will leverage solar power technology to turn the sun's flames into fuel, appealing to an age group increasingly concerned about waste and the environment.
Burger King can blaze the trail and will be the first fast food to be... Fuelled by Flames.
