New Blood Entry — Burger King's Burger Pooling
Award: Yellow Pencil
Burger King / 2020
In 2020, consumers have grown up with food delivery at their fingertips and thus, have higher expectations of these deliveries. We leveraged our service model to create a new way of delivering, which not only makes your delivery faster but also more sustainable, exciting, and rewarding. A more modern model that stands above all the other delivery services.
For Burger King, we created a system where people not only get their well-earned Whopper, they also get the message: Burger King is (indeed) better than you think.
Burger King's Burger Pooling allows consumers to join a delivery order in progress nearby where a driver has already been assigned; thereby reducing the time for that delivery and reducing the carbon footprint of making multiple deliveries to the same area.
