New Blood Entry — Mindful Barclays
Award: Wood Pencil
Barclays / 2020
Barclays acknowledges that money and mental health negatively feed off each other for vulnerable customers.
We found that 55% of university students in England accumulate debt and anxiety is the most prevalent psychiatric problem in college.
Student lives are hard enough but juggling money and mental wellbeing is more difficult because they are missing the financial fundamentals and struggle with a negative mindset about debt. Can Barclays change that?
Mindful Barclays, a holistic financial wellbeing app, is targeted at university students with anxiety that changes how they think, learn, and feel about debt to make money management work for them.
