New Blood Entry — Yourself

Leisure upgraders are defined as individuals that seek to do more with their spare time. Audible, as a platform is particularly appealing to this target market as it allows the audience to simultaneously listen to books whilst going about their day to day.

This is the essential message we have aimed to indicate within this campaign, creating 3x 30 second adverts and complimentary advertising collateral in a range of touch points. Our core concept is showing that a subscription to audible gives you the ability to double your productivity and maximise your overall daily output, without comprising the essential tasks already in your diary.