New Blood Entry — Do More With Audible
Award: Graphite Pencil
Audible / 2020
Our brief challenged us to communicate to city dwellers ages 25 and over who are time poor but still have a love for learning. To create an attention grabbing campaign, we knew we could not go with an orthodox, ignorable billboard campaign. Our campaign focuses on eye-catching, highly visible performance art in unexpected places. Through this, our target consumers will see how they revolutionize their day-to-day life so they can Do More with Audible.
