New Blood Entry — Audible - Screen time
Award: Yellow Pencil
Audible / 2020
Screen time is eating a lot of people’s free time. People are spending too much time on their phones, especially in unproductive activities like games, social apps, and browsing random content.
With Audible they can get the story without the screen, so we just reminded people of that.
We turned our digital billboards into transparent screens and we challenged people to turn some of their screen time into Audible time.
