New Blood Entry — Life Titles
Award: Yellow Pencil
Workplace by Facebook / 2019
Job titles create hierarchy which inhibits collaboration through community within global workforces. To show the advantages of Workplace by Facebook in the modern workplace we created Life Titles - a real platform where people can replace their job title with unique and personal phrases which describes them better than a job title ever could. Users adding Life Titles to their email signatures help to drive conversation along with an organically generated integrated campaign. Unique messaging using real Life Titles is delivered to C+ level managers through a View-Master - demonstrating Workplace’s ability to break down hierarchy and enable collaboration through community.
