New Blood Entry — Sweat Celebration
Award: Wood Pencil
Rexona / 2019
In order to show the power of dance, Rexona is launching their “Sweat Celebration” campaign on the international stage that is the Olympics. By rewarding athletes who participate in the Rexona “Sweat Celebration” with hygiene kits for the nations they represent, Rexona will create a viral phenomenon through dance while also supporting communities in need. Following the Olympics, this campaign has the potential to further expand through other popular events for years to come.
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