New Blood Entry — Change For Trans
Monotype / 2019
Traditional gender expectations can turn shopping into an uncomfortable experience for transgender community. Being treated differently in public spaces based on gender nonconformity is problematic. Transgender people feel like second class citizens.
Change For Trans aims to solve this by garnering support from two distinctive levels:
On a retail level, store owners can register their store as a trans-friendly space and be located on a map across the world. Store decals with “Change For Trans” can also be seen on storefronts. On a personal level, one can be an ally by sharing #ChangeForTrans, it helps to humanise the issue and show support to transgender community. A dressing room is where everyone’s most trans-formational moments take place. An embodiment of trans-formation with every garment tried on, this manner of self-expression is no different than that of a transgender individual’s.
The idea for the design is derived from pattern drafting, which is the foundation for apparel making. Similarly, acceptance towards the transgender community is also a work-in-progress. The rawness of the type is used to highlight a simple desire of the transgender community—to wear clothes that reflect how they feel on the inside. Just as these patterns are pieces of a larger whole, the transgender community is part of the fabric of our society.
Change For Trans celebrates the quirky and dynamic spirit of the transgender community. It is an eradication to the defining gender definitions that govern so much of life. It is one modest step closer to CHANGE. It is a signal to the community; that in a future not too far away, they can feel safe, comfortable and welcomed in public spaces.