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New Blood Entry — School of Porn

Award: White Pencil

Durex / 2019

Boys learn about sex from porn.

This results in them having unrealistic expectations of what sex in real life is like. The porn stars don't wear condoms so neither does the boys. They simply don't understand why they should.

That's why Durex launches their own channel, on the most popular porn site, pornhub.com.

To show boys what real sex is like, in real life.

Durex will upload videos explaining all the things boys never learnt at school, or was too embarrassed to ask their parents about. Popular porn stars will feature in videos where they tell you how fake porn really is, and what they actually enjoy during sex. There will also be a 24/7 open live videochat at the channel, for those who need fast answers to embarrassing questions.

Boys are searching to learn about sex and condom-usage from the wrong places. But by accepting that reality, Durex can give them the right answers.

Durex
-Real sex